When it comes to a business site, ideally it’s a successful part of an active digital business strategy. It’s so necessary that it might even surpass social media presence in terms of how truly important it can be for a business.
Your site shows people information about your business as well as its products or services. You can highlight team members, your business story, and allow visitors to get insight into what your business offers.
Your business site should allow for the streaming of traffic and help your business generate calls and interest that translate to more sales and clients. Companies do often have some presence online– and most are up to date, especially large and profitable businesses that are too large and mainstream not to have that already going.
However, not all sites are up to date, and when sites and tech constantly grow and change, it’s good to check in and see whether your business site is getting the job done. A dated site may be a sign that it’s time for a redesign that would ultimately take your business to the next level and keep it from falling behind. We’re here to help!
Today we’re going over the top signs that you might need to pursue a site redesign with a professional overhaul. Read on to find out more and find out the benefits of a website makeover and the beneficial business-based reasons for doing a redesign.
1. It’s Not That User-Friendly
If a site is not user-friendly, it’s going to drive away customers who may be less likely to choose to come back to a site after going through a bad experience. Customers are accustomed to sites loading quickly, clear and intuitive navigation ability, sleek designs, a focused brand concept, and more.
Many businesses will offer a diverse range of products and services and are eager to show what they do. While this is a good idea, it may be overwhelming to a site visitor if it’s all there and tough to get around and they may decide to simply not bother. Go on the site. Would you stay or go?
2. Your Site Looks/Is Dated
Design trends move quickly online. If it’s definitely been three to four years or more since you updated anything with your site, it’s likely time for a redesign. You may have put it on the bottom of your to-do list, but that can’t last forever. You may be losing valuable service opportunities and customers by procrastinating or failing to realize your site is dated.
If your goal is to keep your business going and you’ve been dragging your feet when it comes to staying current in the online world with the site, consider the benefits that having an up-to-date site would generate for your business!
3. Your Site Isn’t Geared For Mobile Use
With more users going online using their mobile phones or tablets while on the go or outside of their home or even while home, you can’t afford to have a site that is only PC compatible instead of phone and tablet compatible. A site that is mobile-accessible will mean that all users can view and go on your site, which means more potential customers.
4. Your Site Doesn’t Reflect Your Brand
Does your site communicate the brand of your business well? Don’t tolerate bad digital branding because it isn’t doing your business any favors. You want your website to clearly, accurately, and positively reflect your brand so that your online presence is aligned with what your established business image and what your business does. If you’re not happy with how that’s being done, it may be a reason to consider a redesign.
5. It’s Out of Alignment With Your Marketing Strategy
If you’ve changed your approach when it comes to business and what you want out of your online presence, you’re not alone. A business site needs to be in alignment with its marketing strategy. Do you feel like the site is contributing to a healthy business? Is it generating positive marketing results? If not, perhaps it’s time for a redesign.
6. It Converts Poorly
Your business site needs to help you generate what is needed, from direct sales to inquiries and leads. If you are marketing constantly but not getting the sales or leads that you want, it might be an indication that the audience and your site simply are not connecting the way you would hope.
If you know why your site is losing leads when before it was working, that’s a good place to start. Perhaps it’s your call to action or that your site doesn’t maximize conversions and sales due to its structure. Take some time to think over possible reasons before jumping to a conclusion. You may think it’s your site when it may be a competitor or something else.
Viewing Google Analytics and doing some testing may help. Then if you think it really is your site, you can opt to change up its design and see if that yields results. A poor rate of conversion is usually a clear sign a site needs refreshing, but it’s good to be certain.
7. Your Site Isn’t On Google
Clients need to find you online and when it comes to search engines, Google is number one. People need to be able to find your site and if they can’t find yours but they find your competition or go somewhere else, then you’ve lost a potential client or sale!
Chances are, if someone wants to find your business online they are going to Google you. Design platforms for websites today let design agencies integrate SEO into sites so that they can get search engine results. You want to be showing up on Google and if you aren’t, it’s time for a redesign.
Conclusion
Get in touch now if you would like your business to have a website that is modern and actively contributes to its success. Contact us today and find out more about how we can redesign your site so that your business is able to do better than ever thanks to a fresh and intuitive online experience.